When you want to increase the traffic towards your eCommerce website, there are many practices available like social media marketing, paid marketing, etc. But a method that can have noticeable growth in organic traffic is that search engine optimization.
Tips for WooCommerce Search Engine Optimization
Below we listed the most effective tips to increase your WooCommerce store’s ranking.
1. Optimize Your Images
You need to use high-quality images of the products on the website. But if the images are not optimized properly, then it can create a negative impact on the website. high-quality images take more time to load and loading time can affect search engine ranking. Use plugins to reduce the file size without compromising the image quality. Also, optimize the images with appropriate keywords by changing the filename, title, alt tags, etc.
2. Improve Your URL Structure
URL structure with complex characters and long length is not good for SEO ranking. Adjust the permalinks to reflect the page content and make it simple. Every page like the product pages, category, blogs, and others should be optimized with suitable keywords.
3. Avoid Duplicate Content
Having duplicates on the eCommerce site can get you a lower ranking. Every product description should be unique. This is important when you have hundreds of similar products. If making every page content look different is difficult for you, hiring a website content writer is a suitable solution.
4. Use Rich Snippets
Rich snippets decide the appearance on the search engine listings. Improving your WooCommerce site’s rich snippet can increase your click-through rate (CTR). This means more people will click on through to your site, without any increase in the ranking. The rich snippet contains additional HTML codes that give more information about the site to search engines.
5. Make Sure the Site Is Mobile-Friendly
Search engines like Google give utmost importance to the mobile-friendliness of the website. Google even created a website to test your site’s mobile-friendliness. If the test is passed, that is a good sign. The performance and user experience of the mobile version of your online store can influence the site’s ranking.
6. Use an SEO Plugin
If you are trying to improve your website’s SEO, then you should use SEO plugins. The plugins can help you with improving on-page SEO. WordPress and WooCommerce are having many built-in SEO-friendly features. But for a competitive market, those built-in features are not sufficient. Since WooCommerce site is a WordPress eCommerce website, popular WP plugins like Yoast SEO is also available for this platform.
7. Organize Your Site Structure
Making the structure of the site much simpler can have two benefits. The first one is that simple structure will make the site easy to crawl by search engine bots. Secondly, it will give a better user experience to your customers. Arrange every page in a proper order making everything will be visitors in just a few clicks. If you are not familiar with these kinds of technicalities of the website, pick a reputed WooCommerce development company.
8. Start a Blog
A blog is not a necessary thing for an eCommerce store. But still, it can increase your ranking. Regular blogs can lead customers to visit the website and generate links and social shares. You can use the traffic from the blogs to product pages through internal linking.
WooCommerce is a great platform for building online stores, especially for small business owners. So if you own a WooCommerce website and want to increase the traffic to your site, follow the tips given here.